Cull Your Facebook Friends, Get a Free Burger

A hamburger with a sesame seed roll.
Image via Wikipedia

It’s a common problem for anyone who joined Facebook some time ago. You look at your friend list and wonder who these people are.

Burger King wants to help consumers do something about it.

The fast-food chain has released the Whopper Sacrifice application on Facebook. The app rewards people with a coupon for BK’s signature burger when they cull 10 friends. Each time a friend is excommunicated, the application sends a notification to the banished party via Facebook’s news feed explaining that the user’s love for the unlucky soul is less than his or her zeal for the Whopper.

The effort crafted by Crispin Porter + Bogusky came about after agency creative staffers confronted the too-many-friends scenario themselves on Facebook.

“We thought there could be some fun there, removing some of these people who are friends [but] not necessarily] best friends,” said Jeff Benjamin, executive interactive creative director at Crispin, and friend to 736 on Facebook. “It’s asking the question of which love is bigger, your love for your friends or your love for the Whopper,” he said.

Read the rest of the story here.

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One Response

  1. Hi i am santiago francis from bangalore in need of prayers for our world pop singer mic jackson. Let all the world pray for Michael and let his disease gets washed and so as his sins ie knowingly or unknowlingly sins which he had committed. Please do everyone pray for him and pray that he live for evermore. He has to perform more shows on the stageshow and more and bring in new albums.
    Here we pray for him that he gets healed immediately
    Thanking Yours
    Santiago Francis..

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